Over the past several seasons there has been somewhat of a shift in the industries involved in sponsoring football teams and appearing on the front of the shirts. The kit sponsors used to be dominated by the financial services, electronics and the automotive industry, however nowadays we see more betting companies appearing on football club’s kits. This increase has ensured that clubs are getting record-breaking deals year-on-year, as betting companies try to entice punters to play online, while betting comparison sites such as the BettingLounge, offer bonuses for the main brands on their site.

These major gaming and betting companies have seen the benefit of having a major team advertising their brand and this looks to continue.

Teams with Betting Sponsorships

Here are some of the new advertising partnerships currently in place in both The Premier League and Spain’s La Liga.

Aston Villa – W88

The Oldest club in the Premier League announced this summer a record-breaking commercial agreement with W88 to be Principal Partner for the 2019/20 season. W88 is a rapidly growing brand in the gaming industry with a strong presence in Asia. They specialise in sports betting, live dealer casino, poker, slots and lottery games.

Newcastle United – Fun88

Another major team that completed the biggest deal in their history after agreeing a three-year contract with Fun88 reportedly worth over £30 million.

West Ham United – Betway

The online betting company must have seen great benefit in sponsoring Premier League football team West Ham United after also announcing the largest partnership deal in its history, renewing the agreement with Betway as the Club’s principal partner.

Watford FC – Sportsbet.io

Another record-breaking deal for Watford FC means that they will have the SportsBet logo on their shirts for the next several seasons, and in addition to that the Hornets will wear the Bitocoin logo on their sleeve.

RCD Mallorca – BetFred

La Liga teams have also been busy getting deals in this lucrative market agreeing to be sponsored by famous UK Bookmaker BetFred. The deal is undisclosed but it will be also higher than anything the Spanish club has received in the past.

Sevilla – Marathon Bet

Marathon Bet have entered the sponsorship market by paying a reported 10 million euros to be advertised on the shirts of Sevilla.

Valencia – Bwin

Betting website bwin and Valencia CF have extended their sponsorship deal until June 30th, 2020 illustrating that the brand awareness from sponsoring the team has been worth the investment.

We at E-Soccer.com fully expect an increase in betting companies partnering with major football teams. The brand awareness and return on investment means that the rise will continue and we fully expect deals to get bigger and bigger. For the latest football news from the Premier League then remember to bookmark E-Soccer.com